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Turbocharge Your Salesforce: ElevateEfficiency with AdvancedWorkflow Automation

Updated: Apr 26


In today’s fast-paced business world, efficiency is key. Repetitive tasks can bog down your team and hinder productivity. Salesforce offers a powerful suite of automation tools – workflow rules, process builders, and Lightning Flows – that can streamline your processes and free up valuable time for more strategic work. This blog will guide you through best practices for using workflow rules, process builders, and Lightning Flows to automate tasks and improve efficiency.


Workflow Automation Toolkit


Salesforce provides a range of tools to automate your workflows, each with its strengths


Workflow Rules

Define simple automation based on the criteria you set. For example, automatically escalate cases to a supervisor if they remain unresolved for a specific timeframe. As

wonderful as all this Salesforce Workflow automation is, too much of a good thing but also be challenging. Here are a few tips to remember when setting up your Salesforce

Workflow to keep it useful and effective.


1. Be careful with field updates

When designing field updates, be careful not to overwrite previous data.


2. Field updates only work from the one to the many

A field update cannot populate a field on an account from a contact but it can populate a field on all contacts from an account.


3. Workflow emails will not log an activity

To log an activity from a workflow email, you will need to create a second action to create a task as closed when the workflow is triggered.


4. A user cannot be deactivated if they are part of a workflow

Be sure to remove a user from all workflow actions before attempting to deactivate them


5. Email alerts can become bothersome

Think out your email alerts well before implementing them. Too many and they will start to be ignored.


Process Builders

Salesforce Process Builder is now capable enough to accommodate multiple processes offering more complex logic allowing for conditional branching and field updates based on specific conditions and automatically sending different approval emails depending on the deal size. Here we list down the best practices to follow while working with Salesforce Process Builder.


   1. Create reusable actions/processes.


   2. Avoid overlapping automation on one object.


   3. Restrict the total number of actions in a process.


   4. Single process for 1 object.


   5. Look out for infinite loops in Salesforce Process Builder.


   6. Lookout for action timelines.


   7. Use scheduled actions to access external data.


Lightning Flows

The most powerful tool, enabling you to create visual, interactive processes with custom user interfaces. Build complex multi-step flows for tasks like opportunity qualification or onboarding new clients.


   1. Always test your flows


   2. Consider using subflows


   3. Never perform DML statements in loops


   4. Document your flows


   5. Never hard code Ids (Use constants If you must)


   6. Plan for faults (and handle them)


   7. Utilize before-save flows for same record updates


   8. Use after-save flow Instead of process builder/workflow


   9. Flow isn’t always the best idea


   10. If you get stuck, ask the Trailblazer Community!


Best Practices for Effective Automation


  • Identify Opportunities Analyze your current workflows to pinpoint repetitive tasks or areas prone to errors. Focus on automating these processes first.


  • Keep it Simple Start with straightforward automation and gradually increase complexity as you gain experience.


  • Test Thoroughly Before deploying automation, rigorously test them in a sandbox environment to ensure they function as intended.


  • User Adoption Communicate clearly with your team about the new automation and how they will benefit their work. Provide training and support to ensure smooth adoption.

  • Monitor and Refine Regularly monitor your automation to identify areas for improvement. Update or refine them as your business needs evolve.

  • Conclusion By leveraging Process automation tools effectively, you can significantly streamline your Salesforce processes, boost productivity and empower your team to focus on what matters most – driving business success. Remember, automation is a journey, not a destination. Start by identifying key areas for improvement, implement best practices, and continuously refine your automation to unlock the full potential of Salesforce.


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