New marketing tools keep popping up and it's tempting to jump right in and use them. But with all this fancy tech, it's important to make sure we're using it the right way.
People are worried about their privacy these days. Many are okay with sharing some info, but only if they trust the company. So, being honest and careful with information is key.
Here are some things to keep in mind:
Be upfront: Tell people exactly how you're using their information and any new tools. Explain it simply, without confusing words.
Don't be afraid to say no: Just because a new tool exists doesn't mean you have to use it. If it feels wrong, skip it and find another way.
The human touch still matters: Fancy tech is great, but don't forget about good old-fashioned thinking.
The goal is to use technology to create awesome marketing experiences, but we can't do that if people don't trust us. By being honest and ethical, our marketing can be effective and responsible.
Want to stay on the cutting edge while prioritizing ethics?
Contact us to learn how Salesforce Marketing Cloud's AI can help you navigate responsible marketing.
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