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Innovative Coupon System for International Shoe Retailer

Updated: Jun 17


Accelerating Sales & Marketing Success:

For many footwear brands, managing voucher promotions can be a time-consuming and error-prone process. We helped a leading footwear company overcome these challenges by implementing an automated voucher management system, leading to a 20% increase in promotional campaign ROI. This solution empowered them to deliver a seamless customer experience and maximize the effectiveness of their marketing efforts. Challenges: The absence of an automated voucher management system posed challenges such as manual errors, delays and lack of tracking, leading to potential revenue loss and customer dissatisfaction. 


Key features like tracking usage, updating statuses, integration with storefronts and OMS, employee mapping and usage reporting were missing, hindering operational efficiency and decision-making. 


Solutions: Developed an automated voucher management system within DPCCE platform


  • Implemented functionality to verify employee eligibility and provide voucher codes with mapping to B2B Storefront


  • Enabled real-time updates of voucher status upon redemption and expiration within DPCCE


  • Integrated OMS to automatically re-enable voucher codes post-order cancellations


  • Implemented mapping functionality within DPPE to link voucher codes with relevant entities


Results achieved:

Functionalities: This project focuses on creating a Dynamic Promotions Coupon Code Engine (DPCCE) for partner company employees. The aim is to provide subsidized vouchers for purchasing products.


Products Used:

Key Features:

  • Voucher Management: Create and manage vouchers and voucher codes in DPCCE.


  • Voucher Code Handling: Provide voucher codes to B2B Storefront for logged-in employees, update redemption status and deactivate expired vouchers. Reactivate vouchers if orders are canceled or employees are removed.


  • Voucher Code Mapping: Map voucher codes with employee, company and store information in DPPE.


  • Usage Reporting: Retrieve and provide voucher code usage details to B2B admin/Storefront upon request from DPCEE.

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